Your enquiries are healthy. Your occupancy still isn't moving as fast as it should.

Jacobs Brain is a marketing analytics and sales performance intelligence platform, built specifically for Later Living Community Operators. It consolidates your sales and marketing data, from initial enquiry through to completion, into a single dashboard. Automatically benchmarking your performance against industry averages, identifying bottlenecks in your conversion funnel, and generating actionable recommendations to improve sales velocity.

Without it, you’re relying on spreadsheets, gut feel, and fragmented data to make critical marketing and sales decisions. Jacobs Brain replaces guesswork with hard metrics: it tells you which marketing channels deliver quality leads, where prospects drop out of your funnel, how your cost-per-enquiry compares to industry norms, and what specific actions will accelerate completions. It’s the digitisation of 20 years of UK Later Living sector expertise.

Yes. All data is stored securely in an enterprise-grade cloud database with row-level security, meaning users can only access data appropriate to their role. If you enable optional AI analysis, only anonymised numerical scores are ever processed, no personally identifiable information leaves the platform. We comply with GDPR principles and the EU AI Act’s transparency requirements. Your data is never used to train AI models.

Yes. A guided onboarding wizard walks you through setting up your community profile, entering your first data points, and inviting team members. Most users are up and running within the a hour, with data available. You don’t need any technical expertise, just your marketing spend figures, enquiry numbers, and sales pipeline data. If required, we have a CSV template with the data required. Just request by email (mark@jacobsbrain.ai)

The platform works best with a full dataset, but you can start with as little as your enquiry numbers, visit counts, and reservation figures. The core performance funnel requires around 20 key metrics. Site assessment data (demographics, house market, local area) adds deeper context but can be populated over time. The system will highlight which data gaps are affecting your analysis.

Jacobs Brain tracks trends and momentum over time. Regular updates (ideally monthly) allow the platform to detect shifts in performance, trigger timely alerts when metrics deviate from benchmarks, and build accurate trend charts. Stale data means stale insights, the Sales Velocity Index and bottleneck detection are most valuable when they reflect your current pipeline reality.

Yes. While the platform uses terms like “reservations” and “completions,” these map directly to your lettings pipeline, enquiry → viewing → holding deposit → move-in. The conversion funnel, marketing channel analysis, and cost-per-enquiry benchmarking are equally applicable to rental communities. The core principle of measuring and optimising sales velocity applies regardless of tenure type.

The Sales Velocity Index (SVI) is a composite 0–100 momentum score that measures how quickly and efficiently your community converts interest into occupancy. It’s weighted across four dimensions: Pipeline Volume (25%), Conversion Rate (30%), Deal Quality (20%), and Cycle Time (25%). A higher score indicates stronger momentum. It’s displayed at the top of the Velocity Index & Bottlenecks page and is a key headline metric for board reporting.

Licence allocations are agreed as part of your subscription. The platform supports multiple user roles; View Only, User and Administrator, so you can distribute access across your team according to their responsibilities.

Yes. Jacobs Brain has a role-based access system with four tiers: View Only (read-only dashboard access), User (data entry and standard features), Administrator (user management and system settings). Administrators can assign roles to control what each team member can access.

Absolutely. The Report Generation feature produces board-ready documents with executive summaries, IBCS-standard charts, and AI-generated strategic narratives. You can customise report sections, review and edit the AI summary before inclusion, and export in professional formats. The system aggregates data across all modules; site metrics, marketing ROI, and the full performance funnel, into a structured report following a Cover Page → Executive Summary → Data Sections → AI Analysis → Q&A Highlights flow.

Yes. AI is off by default and requires explicit opt-in via acceptance of the AI Usage Policy. Once enabled, you can disable it instantly from Settings → AI Analysis by toggling the switch. Disabling AI stops all analysis processing immediately with no residual data retention. You remain in full control at all times.

Each community has unique demographics, local market conditions, competitor landscapes, and marketing channel performance. A separate account ensures benchmarks, scores, and AI insights are specific and accurate to that community rather than blended across a portfolio. This gives you precise, actionable intelligence per site which is essential when each community may need a completely different marketing strategy.

The Marketing Budget Builder works backwards from your occupancy target to the marketing spend required to deliver it, using your own conversion rates and channel costs. The Stress Tester then checks the plan against funnel timing, channel capacity, market size and cancellation rates before you commit budget.

Site and Context Analysis scores your community across five location dimensions, including neighbourhood demographics, housing market conditions, community location and competitor proximity, plus sixteen scored points of interest, all benchmarked against UK Later Living sector averages.